What are intangible assets, and what actually creates value in a company, beyond machinery, premises, and products?
During a two-hour session, you as an advisor will receive an introduction to intangible assets and the role they play in business development. The focus is on how you can identify, understand, and use these assets in your support for businesses. We will go through the various intellectual property rights: trademarks, designs, copyrights, and patents, and also discuss other intangible assets based on ideas, knowledge, and creativity.
During the session, we will also go through the support that PRV offers you as an advisor, as well as the support and tools available to companies that want to gain better control over their intellectual property assets.
Markus Dahlberg leads the session and provides an accessible and concrete picture of how intangible assets can contribute to increased value, stronger customer relationships, and new business opportunities for the companies you encounter in your advisory role.
Who is it for? This activityis aimed at those who work closely with businesses, such as advisors, coaches, business developers, or business promoters.
Organizer: Dalarna Science Park in collaboration with Nyföretagarcentrum Mellersta Dalarna (Central Dalarna Business Development Center)
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