During this half-day course, you will receive an introduction to intangible assets and the role they play in business development. We will go through the various types of intellectual property rights: trademarks, designs, copyrights, and patents, while also weaving in other intangible assets based on ideas, knowledge, and creativity.
The course alternates between lectures and practical elements. Together, we discuss a case study in which we identify the intangible assets a company has, how they can be protected, and how they can be used strategically in business.
Markus Dahlberg from PRV will guide you through the afternoon and provide an accessible and concrete picture of how intangible assets can contribute to increased value, stronger relationships, and new opportunities for companies.
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