Strategic whole with Magnus Holby, Studio IK
In this lecture series, we focus on how to find your way to the market and how to succeed once you are there. The lectures contain knowledge, inspiration and examples, as well as facilitated discussion that focuses on how to succeed with your dreams as a startup. The aim is to inspire and become a trigger for your own work. It also shows tools to be able to continue on your own.
Lecture 1: The strategic whole
How is everything connected, and why does it matter? Opportunity to reflect on the challenges and focus each person faces and needs to have.
20 March 15.30-17.00
Lecture 2: Strong branding
What is a brand and why is it important to create a clear and strong brand?
April 3, March 15.30-17.00
Lecture 3: Go to market
We focus on how to get to know your market, and what gives the best conditions to reach it. Target groups, competitors and position.
April 16, 15.30-17.00
Registration to: felicia.dakkour@dalarnasciencepark.se
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