I help early-stage startups take the leap from concept to market validation with potential customers and users. My focus is on go-to-market strategy and identifying pathways and contacts that lead to pilot customers, market insights, and verified customer needs.
With a background in marketing and the startup world, I work from a Lean Startup perspective where testing, learning, and early market validation are central tools in business development. I’m driven by discovering potential in people, ideas, and contexts. By spotting connections and opportunities early on, I can help teams turn them into direction, energy, and the next concrete steps.
Contact me when you have an idea or an early-stage startup and need to establish direction, prioritize effectively, test the market, and take the leap toward your first customers.
How do you recharge your batteries? By alternating between stillness and movement, at home, through conversations that open up new perspectives, and through exercise, skiing, or gardening.
What’s the best advice you’ve ever received? “That ‘shit list’ you have from your startup days isn’t a list of failures today—they’re actually great experiences.”
