Modd Sports AB is based on an idea from 2007, when former national team skier Mikael Östberg reflected on the lack of development in ski poles. As early as 2008, he patented a pole grip with a so-called lever arm function, but it was not until 2021 that he decided to take the concept further. The focus was then on trying to optimize materials and create poles with individually customized flexibility. This, together with the leverage effect, sets MODD apart from traditional pole manufacturers and means that elite skiers can improve their skiing time by around one percent.
Incubator support driving development
In the fall of 2023, MODD was accepted into the business incubator at Dalarna Science Park. Since then, founders Mikael Östberg and Andreas Sirviö, along with their team, have received business coaching, networking opportunities, and expert support. The company has also created structures and resources to strengthen its business model, supplier strategy, and team development. The incubator program has therefore become an important part of the company's continued growth. In June 2025, Modd Sports attracted SEK 500,000 from Tregion Startup Invest. Tregion consists of investors and business angels who invest capital in start-up companies affiliated with, among others, Dalarna Science Park.
Sustainable design and circular thinking
Sustainability is a central part of MODD's strategy. It is also a requirement from Dalarna Science Park that companies accepted into the incubator have sustainability as an essential part of their business concept. In MODD's case, sustainability is built into the poles. They are designed to be repaired without any loss of performance, which extends their lifespan and reduces the need for new production. This, together with carefully selected materials with low climate impact, makes the product attractive to skiers who demand sustainable alternatives.
Clear performance advantages
Independent tests conducted by Dalarna University show that MODD's now patented AirGrip handles can improve both endurance and efficiency. The tests show reduced lactate levels (known as lactic acid), increased reach in the push-off and higher speed. The poles are also over 10 grams lighter than other competition poles, without compromising on strength. A quick-release coupling also enables fast pole changes and enhances the product's functionality.
Moving forward with innovation and sustainability in focus
With its combination of patented technology, sustainable materials, and customization, MODD Sports has the potential to transform an established product area within cross-country skiing. With the support of Dalarna Science Park's incubator, the company is well positioned for continued development and expansion in a market where both performance and sustainability are becoming increasingly important.
